Website problems are often invisible to the business owner. Your site loads for you. It looks fine on your computer. The contact form works when you test it.
But visitors experience your website differently. They're on phones. They're comparing you to competitors. They're making split-second decisions about whether to trust you with their business.
The issues in this guide are the most common reasons small business websites fail to convert visitors into leads. Understanding them is the first step to fixing them.